Toyota Yaris

on Tuesday, December 29, 2009


Brilliant viral communication. And although the ad may come across as sexist/ sleazy, it will definitely raise Toyota Yaris' brand awareness (+ maybe even give it some valuable image associations) in Australia amongst the 'younger' demo.

ps: just think if it was a woman describing a car (with innuendo alluding to a male) - would that be wrong too?

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