The Amnesty International Crazy Leaders ad was developed at Scholz & Friends, Berlin, by creative directors Oliver Handlos, Wolf Schneider, Matthias Spaetgens, copywriters Edgar Linscheid and Fabio Straccia, art director Sara Vieira, agency producers Nina Heyn, Nele Juergens and Daniel Klessig, account managers Penelope Winterhager and Anna Kubitza.

Filming was shot by director Benjamin Wolff via Markenfilm Berlin, with director of photography Lutz Hattenhauer and graphic artist Kathrin Wetzel.